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What is web integration?

The expert definition of system integration is quite widely known and has been circulating in the IT world for a number of years. It is about joining together various software and hardware (generally system) components into one unit. This unit works effectively and brings benefits resulting from synergies. A system integrator, which in some cases can be a company carrying out system integration for its clients, works to ensure that the operating costs of the entire solution, in contrast to individual parts of the systems, are reduced. In addition, the system integrator (or company) should be responsible for the required stability and the security system. In all of this, the possibility to continually develop the solution as a whole should be taken into account.

Under the definition, system integrators must have or acquire knowledge of areas linked to the integration process. On the other hand, system integrators are not able to provide integration services themselves. It is not a prerequisite that system integrators themselves have of all the necessary internal know how, but they must be in a position to acquire this knowledge, from the suppliers or sub-contractors. It is also useful to bring together such information as part of the overall project delivery.

In recent years, areas where the Internet is used have grown very dynamically, and individual firms are specialising in areas covering a whole range of services, from purely marketing to purely technical. It is therefore clear that as with system integration, there is a need to connect all of these services for certain projects. Implementing a good quality and extensive web project, such as a web portal, B2B portal, e-commerce solution or a client zone requires the participation of a wide spectrum of specialists, in marketing and communications, design and user access, SEO and SEM, project management, HTML coding, system analyses, software and technical architecture, development, testing, operation and many other disciplines.

Web integration therefore involves a process of connecting all the outputs of all activities and components essential for carrying out the web project as a whole. The web integrator is a partner who provides a guarantee to the client that the project will comply with the agreed specifications. The web integrator is also responsible for coordinating all the necessary activities.

Web integration can be regarded as a “subset” or in some cases an “offshoot” of system integration. Web integration naturally means involving the client’s internal system, but the aim is not to resolve the integration links of the clients’ individual systems. On the other hand, the web integrator has the capacity to help with reconciling processes that go beyond the notional boundaries of the internal systems and that move from the outer to the inner environments. Alternatively, the web integrator can use the Internet (and also mobile) technology, taking into account the importance of involving other professional disciplines and the effectiveness of investments.

In the project, the web integrator is the primary contact with the client, who is therefore relieved of the duty to communicate with a number of specialised suppliers during project implementation. The web integrator must demonstrate sufficient project management skills.