Marketing Your Mobile App on a Small Business Budget
Launching your mobile app is just the first step; getting your customers and potential customers to download and use it takes just as much work. Marketing your app on a small business budget requires a creative approach that maximizes the tools you have.
Your first step is to build a landing page—that may evolve into a website over time—to promote your app.
You’ll need this for app discoverability and SEO on mobile search after launch. Be sure your mobile website and social profiles link to your app landing page, and showcase your app’s most unique and useful features with compelling screenshots and video demos. Build it out with user ratings and reviews as your app gets more visibility.
Tap into your existing customer base and offer them an incentive to download your app; a free sample, discount coupon, or handful of loyalty points are all attractive offers. Don’t forget to ask your users to rate your app, too, since this affects ASO and discoverability.
Reach out to social influencers and ask them to review your app. This yields powerful benefits in terms of exposure, traffic, and backlinks that improve your search results. Remember that ASO and SEO work hand-in-glove with mobile app discovery; don’t just rely on app store searches to get your app in front of your customers.
Pay attention to best practices for app store optimization, to:
- Do keyword research and come up with a snappy title.
- Design an eye-catching icon.
- Include compelling screenshots.
- Write a top-notch description.
- Work on getting good ratings.
- Marketing your app is an ongoing process, but one that pays off over time in return on investment.