Time to answer the question, what’s in it for me? There are more than three potential benefits, but these should get you thinking about how to put the right app to work for you.

Need more proof? In November 2013, Google released research mapping the path to purchase for mobile customers across nine verticals, including restaurants, travel, fashion, health, automotive, and home and garden.

1. Earn money –

Whether it’s with ads or in-app purchases, smart retailers monetize their apps to create another stream of income.

2. Reach a new set of customers –

Let’s hope that a good number of your current customers download and use your app, but there’s also the potential to reach a whole new audience who are experiencing your brand for the first time.

3. Showcase products and services –

Although your app will have a purpose, a benefit to the end user, it will also act much like a not-so-obvious ad for your business.