Benefits of Mobile App Marketing vs. Other Marketing Mediums
On average, people have 26 apps installed on their phones. What does this mean for you? You are competing with 26 other apps for attention. But don’t worry; that’s nothing! Think about how many websites you compete with online. Hint: It’s in the MILLIONS.
Social Media vs. Mobile Marketing
Social media is still a somewhat new medium (relatively speaking) and many small businesses are just starting to test their own Facebook and Twitter accounts. This is a free way to gain exposure for your app. The competition here is steep, though, and it’s not just about your retail competitors. When users are on social media, they usually aren’t looking to make a purchase. They are there to catch up with friends, check on what’s happening in the world or post updates about what is happening in their lives.
This puts your profiles in direct competition with numerous things that your audience may find more interesting (sorry).
Email Marketing vs. Mobile Marketing
Email marketing is an old standby that still works today for many businesses. But even if someone subscribes to your list, there’s no guarantee that they’ll see your email. And if they see your email, there’s no guarantee that they’ll read it. With mobile apps, you have something called a “push notification.” These are the updates that you get on your smartphone to let you know something new is going in within one of your apps. With Facebook, you may get a push notification to tell you that someone tagged you in a post or sent you a message. Your calendar may send a push notification to remind you of an event. Your app may send push notifications for any number of reasons that you will specify. But although push notifications occur for various reasons, there’s one thing they all have in common. The get read.
According to Silverpop’s Email Marketing Benchmark study, about 20 percent of emails are opened by the recipient and only about 5.4 percent of people click on a link within that email.
In contrast, push provider Xtify revealed that 30 to 60 percent of users open push notifications and about 40 percent interact with the app immediately following the notification.