Once you’ve decided an app is the right step for your business, it’s time to get down to the nuts and bolts of planning your app. Depending on the size of your organization, the usual first step is to appoint an app team—a group of stakeholders that represents the major business functions in
Time to answer the question, what’s in it for me? There are more than three potential benefits, but these should get you thinking about how to put the right app to work for you
On average, people have 26 apps installed on their phones. What does this mean for you? You are competing with 26 other apps for attention
Launching your mobile app is just the first step; getting your customers and potential customers to download and use it takes just as much work. Marketing your app on a small business budget requires a creative approach that maximizes the tools you have.